In case it wasn't clear enough with the original Kindle Fire, Amazon's got Apple's iPad in its sights. And today Amazon expanded its arsenal.
The Amazon assault begins with a new $199, 7-inch model with an HD screen that doubles the built-in storage of the previous entry-level Kindle Fire to 16GB. Amazon has also doubled down on that product line with a larger,
What is, perhaps, the most aggressive feature among any of the models is the data plan on the 4G model, which costs $50 a year. Users get 250MB of cellular data per month along with 20GB of cloud storage from Amazon's Cloud Drive service. While not great if you're a big video watcher or app downloader, the plans are considerably cheaper than those for other tablets with cellular service. That includes Apple's 4G iPad data plan, which Amazon calculated to cost $230 for an equivalent year of service.