Sometimes the world takes an unfortunate sidestep in the long journey for women's equality. Bic, maker of pens and lighters, just stubbed its toe with Bic for Her, a misguided attempt at making pens appeal to the womanly masses.
The pens come in vibrant shades of pink and purple with a grip that is "designed to fit comfortably in a woman's hand."
There could have been an outpouring of distaste for this marketing attempt gone awry, but instead Amazon reviewers have rushed to the rescue, pouring out reviews on par with the famous Tuscan Whole Milk, 1 Gallon incident.
The whole Bic for Her phenomenon can be summed up in one review headline from Rachel Parris: "I thought it was a kitten, then some words came out! wonderful!"
By creating Bic for Her, Bic has unleashed a monster. Just ask Amazon reviewer Sterling Archer:
"While I have always held Bic products in high regard, I cannot give them a good rating on this one. Don't they realize what they've done? Now we are going to have women running around, all willy-nilly, writing things with pens."
M. Holloway is amazed:
"Anyway, I quickly found a piece of notepaper with pictures of kittens round the edges and had a go at writing my name. It was amazing! The pen just stayed in place between my fingers, just like it always had for the boys in my class at school. Well, in no time I'd filled a whole notepad and had to go and get another one! "
Ms. Amy O'rourke found her calling thanks to Bic for Her:
"For years I had dreamed of penning a masterpiece and yet, when it came to that blank piece of paper the harsh offensive masculinity of the pen was just too intimidating. Finally it seems someone has actually considered what it is like to be female in this cruel world and how easily our little minds can be intimidated and denied the opportunity to do our life's work. Five stars. "
There are some down sides to these pens. Unfortunately, they are not fit for a man to use, as evidenced by this negative review from daveyclayton:
"I bought this pen (in error, evidently) to write my reports of each day's tree felling activities in my job as a lumberjack. It is no good. It slips from between my calloused, gnarly fingers like a gossamer thread gently descending to earth between two giant redwood trunks."
The guys aren't the only ones having problems. Joanna has a nit to pick:
"This is the most uncomfortable tampon I have ever used. Honestly, I don't know what Bic was thinking. Don't recommend."I will echo the "I don't know what Bic was thinking" sentiment, but I might have to try these pens just to see if they help me grow a cup size.