Amazon promotes the little guys with Indie Game Store

The dedicated storefront on Amazon's Digital Video Games Store is designed to highlight games that can get lost in the din dominated by developer powerhouses.

CBS Interactive

Independent game developers surely have wished they could lob their own angry birds at juggernaut game makers dominating the market and keeping their own products off players' radars.

Amazon today launched an Indie Games Store to address just that problem. A new category on Amazon in the Digital Video Games Store, it is designed to help indie developers get better exposure for PC, Mac, and browser-based games.

For gamers, it means a new way to discover gems.

The storefront has features and promotions like Indie Spotlight, which is just what it sounds like: a focus on individual developers, with Q&As and featured bios. Until July 17, players can get three preselected titles for free when they buy any indie title, and until July 23, consumers can get deals on bundles of games at a discount.

May the independent game developer wallow in obscurity no more.

About the author

Joan E. Solsman is a senior writer for CNET focused on digital media. She previously wrote for Dow Jones Newswires and the Wall Street Journal. She bikes to get almost everywhere in New York City and has been doored only once.

 

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