Amazon on track for $100 billion in sales in '15

A Morgan Stanley analyst makes that claim and asserts that the online retailer is on a growth path that eclipses the world's most successful retailer, Wal-Mart.

Amazon.com is likely to hit $100 billion in annual revenue in 2015 and is on a growth path that eclipses the world's most successful retailer, Wal-Mart.

That revenue projection comes in a long report from Morgan Stanley analyst Scott Devitt, who made the following points in his report:

• Amazon can fuel growth just by taking wallet share from its existing customers. Amazon's 121 million customers spend about $275 a year. Wal-Mart's 300 million customers spend $750 a year excluding groceries and Sam's Club.

• International expansion continues.

• New efforts such as Amazon Web Services and digital sales via the Kindle platform are promising.

• Subscription e-commerce for grocery staples is another promising avenue.

Read more of "Amazon: On track for $100 billion in revenue in 2015" in ZDNet's Between the Lines.

About the author

    Larry Dignan is editor in chief of ZDNet and editorial director of CNET's TechRepublic. He has covered the technology and financial-services industries since 1995.

     

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