Amazon on track for $100 billion in sales in '15

A Morgan Stanley analyst makes that claim and asserts that the online retailer is on a growth path that eclipses the world's most successful retailer, Wal-Mart.

Amazon.com is likely to hit $100 billion in annual revenue in 2015 and is on a growth path that eclipses the world's most successful retailer, Wal-Mart.

That revenue projection comes in a long report from Morgan Stanley analyst Scott Devitt, who made the following points in his report:

• Amazon can fuel growth just by taking wallet share from its existing customers. Amazon's 121 million customers spend about $275 a year. Wal-Mart's 300 million customers spend $750 a year excluding groceries and Sam's Club.

• International expansion continues.

• New efforts such as Amazon Web Services and digital sales via the Kindle platform are promising.

• Subscription e-commerce for grocery staples is another promising avenue.

Read more of "Amazon: On track for $100 billion in revenue in 2015" in ZDNet's Between the Lines.

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