Now that it's, Amazon's moved on to Scripps and its popular Food Network and Travel Channel shows.
The online retail giant has struck a deal with Scripps Networks Interactive to stream past seasons of Scripps' most popular programming on Amazon's Prime Instant Video service.
This is the first time Scripps has partnered with a subscription service to stream its shows, according to a press release. Scripps' networks include HGTV, DIY Network, Food Network, Cooking Channel and Travel Channel. The shows include "Rachael Ray's Week in a Day," "Anthony Bourdain: No Reservations," "Cupcake Wars," "House Hunters," "Iron Chef America," "Chopped," "Drive-Ins and Dives," and "Throwdown With Bobby Flay." Prime Instant Video customers will also be able to buy and download some of the shows.
Henry Ahn, executive vice president of Content Distribution and Marketing for Scripps, said Amazon was already selling goods branded by Scripps' shows on its platform, so the videos are a good fit:
Licensing content from our extensive library to Amazon provides our millions of avid fans with yet another opportunity to engage with our entertaining and informative content. And the Amazon platform is a great complement to our branded products such as books, cookware, furniture and accessories, lighting and more.
Amazon has been ramping up its efforts in the war with rivals Netflix and Hulu over premium and exclusive content. Within the last month, Amazon(CNET's parent company), and .