Amazon lets third-party sellers in on holiday deals

The online retail giant gives third-party merchants a chance to promote their own holiday specials on the sites popular holiday deals pages.

Amazon is offering third-party sellers a new way to showcase their products this holiday season as the online retail giant faces an antitrust investigation in Germany.

Third-party sellers on Amazon will have the ability to promote their holiday deals on the e-retailers special holiday sales pages, the company announced on Monday. Amazon gave third-party sellers similar opportunities in high-traffic areas earlier this year.

According to Amazon, sellers invited to take part in the program will be able to offer deals across many of the site's most popular pages, including its Today's Deals, Black Friday, and Cyber Monday deal pages.

Amazon's offer to third-party sellers comes against the backdrop of an investigation on the part of the Germany competition watchdog the Federal Cartel Office. Back in February, the organization announced that it was investigating Amazon to determine if the e-commerce company is unfairly treating third-party merchants. In an interview with German publication Suddeutsche Zeitung on Monday, the Federal Cartel's Andreas Mundt said that investigation is ongoing.

For its part, Amazon has consistently said that it's acting fairly and helps third-party sellers expand their businesses through its platform.

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