Amazon gets all Pinterest-like with 'Collections'

The e-commerce giant quietly launches a new feature that lets users add items to shopping wish lists and follow others with similar tastes and interests.

Amazon Collections. Screenshot by Dara Kerr/CNET

Amazon seems to be taking some cues from the social network Pinterest. The e-commerce giant launched a feature on Thursday dubbed Amazon Collections, which lets users categorize shopping wish lists into different categories.

While Collections has more of a lean toward shopping, it has the look and feel of Pinterest. Like Pinterest, which lets users "pin" and categorize images of items they've found across Web, Collections lets people follow other users and add images to various lists.

"Collections are a way to gather and share things you like, want, or recommend," the site reads. "Start a Collection to show off your unique style, or see what others have Collected on Amazon."

Collections has three default categories -- my style, want list, and possibilities -- but users can create others if they like. The site also has default lists for books, movies, music, men's fashion, women's fashion, and collections it's labeling as "featured."

As users peruse Amazon's Web site they can save images of particular items, which makes it easy to refer back to the item for price and product details. And, like Pinterest, Collections lets users follow people with similar tastes and interests.

As of now, Collections is in a test phase, so it's unclear if it will have longevity on the site.

"We are always testing new functionality on the site," an Amazon spokesperson told CNET. "This new test feature is just one of the many ways we are working to help our customers discover and share new things."

About the author

Dara Kerr is a staff writer for CNET focused on the sharing economy and tech culture. She grew up in Colorado where she developed an affinity for collecting fool's gold and spirit animals.


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