Amazon and Conde Nast have kicked off a new service designed to help people manage their print and digital magazine subscriptions.
Using the new "All Access" service, Conde Nast readers can now buy and renew their subscriptions through Amazon using their Amazon accounts, the publisher said Tuesday. Access includes both print and digital formats. Readers can view the digital versions of their favorite magazines on Android phones and tablets, the Kindle Fire, the iPad, and the Nook tablet.
"All Access" kicks off with subscriptions to Vogue, Glamour, Bon Appetit, Lucky, Golf Digest, Vanity Fair, and Wired. Conde Nast said it will add the rest of its publications later in the year. As a special limited-time promotion, all seven magazines will sell for $6 or less for a 6-month subscription.
"Customers are increasingly consuming magazine content in both print and digital formats, and 'All Access' allows them to subscribe to both in a very easy way, and read content digitally on whatever device or platform they use," Russ Grandinetti, vice president of Kindle Content, said in a statement.
Conde Nast is the first magazine publisher to join forces with Amazon on this type of one-stop shop, according to Reuters. Beyond selling the subscriptions, Amazon will provide Conde Nast with subscriber data. In return, the retailer will get a cut of the sales, which Reuters said is typically 30 percent.