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Amazon backtracks, will offer $15 opt-out for ads on Kindle Fire tablets

After negative feedback on forced ads, the company reverses course and will allow users to opt-out of "Special Offer" ads -- for a fee.

John Falcone Senior Editorial Director, Shopping
John P. Falcone is the senior director of commerce content at CNET, where he coordinates coverage of the site's buying recommendations alongside the CNET Advice team (where he previously headed the consumer electronics reviews section). He's been a CNET editor since 2003.
Expertise Over 20 years experience in electronics and gadget reviews and analysis, and consumer shopping advice Credentials
  • Self-taught tinkerer, informal IT and gadget consultant to friends and family (with several self-built gaming PCs under his belt)
John Falcone
2 min read
Kindle Fire HD
The ability to opt out of ads is coming to the Kindle Fire tablets after all. James Martin/CNET
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