Amazon assembles Justice League of loyalists for holiday PR

Six hardcore Amazon product reviewers are contributing their tips, tricks, and picks for holiday shopping.

Amazon has enlisted a half dozen of its most dedicated (addicted?) reviewers to act as holiday gift experts this season. They'll be responsible for providing gift picks, tips, and other advice regarding their favorite products available on the mega-retail site.

Putting a "real people" face on holiday shopping is key for Amazon in a season full of thin wallets and nervous spenders: research firm eMarketer just lowered its projections for online holiday shopping. Many of the tips provided by Amazon's reviewers, for obvious reasons, deal with cost-cutting recession strategies .

Amazon has offered customer reviews since 1995, and says that over 5 million people have submitted reviews so far. Its "Holiday Customer Review Team" members have between 367 and 1,483 reviews under their belt apiece.

The six chosen ones, in case you happen to live next door to any of them or anything, are: Mark Espinosa of Jersey City, N.J.; Debbie Lee Wesselmann of Allentown, Penn.; Marty Hogan of San Francisco; Zack Davisson of Seattle; Joseph Boone of Irvine, Calif.; and Ed Uyeshima of San Francisco.

Wow, way to ignore the "Real America," Amazon! What would Sarah Palin think?

About the author

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos.


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