airs grievances with iCrossing via lawsuit

The New York-based digital ad firm said in a court complaint last Thursday that executive "raiding" on iCrossing's part forced it to close its Dallas office.

Digital ad firm has sued rival iCrossing for poaching a number of high-level employees and clients, including former CEO Charles Donald Scales, according to a complaint filed in a Texas state court last Thursday.

The complaint alleges "massive employee raiding, customer solicitation in violation of contractual and common law prohibitions against same, breach of the express terms of a settlement agreement...gross acts of disloyalty and breach of fiduciary duty, misappropriation of's confidential information and trade secrets and other wrongs," and seeks at least $19.5 million in damages.

Neither company is headquartered in Texas. But the New York-based, a subsidiary of ad giant Omnicom, says that iCrossing's executive poaching forced it to close its Dallas-based office, as well as heavily scale back its Chicago office.

Scales, according to the complaint, had non-competition clauses in his original contract with that would've barred him from taking the executive job (first as chief operating officer and eventually CEO) with iCrossing. That led to a settlement agreement between the two firms, which now alleges was ineffective because Scales proceeded to recruit numerous employees to iCrossing. One of them, the complaint details, had started soliciting clients on behalf of iCrossing before he had actually started work there.

Neither party is willing to comment on the litigation.

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