SAN FRANCISCO--IBM will return to the Consumer Electronics Show in January, the first time it's had a presence at the Las Vegas convention in 10 years.
No, don't expect to see a Big Blue-branded digital media player to take on the iPod. Instead, the company will tout lower-level technology that gadget makers can use, such as technology for nearly instantaneous translation of speech into Arabic or Chinese, said Mike Fay, an IBM communications executive, in a gathering here with reporters on Thursday.
IBM makes most of its money selling business-oriented products such as servers and server software as well as services for those same customers. And although it sold off its stake in the personal computer business to Lenovo, it has some indirect connections to the consumer world such as manufacturing gaming console processors.