Adult-site publisher takes action against Google

Perfect 10, in a filing Wednesday with the U.S. District Court in Los Angeles, asked the court to immediately halt Google from allegedly copying, displaying and distributing more than 3,000 Perfect 10 photos.

"Google is directly infringing on our copyrights. They are copying and showing our work on their Web site," said Norm Zada, Perfect 10 founder. "They are also placing ads on these Web sites that are infringing on our work."

Perfect 10 first became aware of Google serving up text links to other Web sites that allegedly carried copyright images of Perfect 10 models back in 2001, Zada said in an interview Thursday. The company then sent notices to Google, under the Digital Millennium Copyright Act, asking the search giant to discontinue linking to the other sites.

Last year, Zada said, he learned Google was allegedly displaying photos of its copyright work on its Web site through its images feature that links to other Web sites. Perfect 10's request for an injunction is part of a copyright infringement lawsuit that it filed in November against Google.

Google did not immediately return phone calls seeking comment.

Perfect 10's lawsuit against Google is similar to one it filed against Amazon.com in July. In that suit, Perfect 10 makes similar allegations against Amazon's A9 search engine.

In June, the U.S. Supreme Court weighed in on the issue of copyright infringement. The court ruled that companies that are created with the intent of encouraging copyright infringement should be held liable for their customers' illegal actions.

Within days of the court's ruling, Google found that people had uploaded and watched copyright content such as the movie "Matrix" via its new video search tool. The search company quickly removed much of the full-length studio and television content.