Adobe to help reveal 'invisible' Flash Web content
It gives Google and Yahoo technology to help them better index dynamic Web content and rich Internet applications.
Adobe Systems is helping Google and Yahoo to uncover Web content that was previously "invisible" to Web searches.
Both companies have been given optimized Adobe Flash Player technology to help them better index dynamic Web content and rich Internet applications that include the Flash file format, or Shockwave Flash, Adobe said in a statement. Search engines already index static text and links within Shockwave Flash files, but rich Internet applications and dynamic Web content are elusive to search engines because of their changing states, Adobe noted.
Adobe's technology means that millions of pre-existing RIAs that use Flash technology, including content that loads at runtime, are immediately searchable without alteration by companies or developers, Adobe said. Google has already added the optimized Flash Player to its search engine, while Yahoo plans to add the technology to a future update of Yahoo Search.
"Designers and Web developers have long been frustrated that search engines couldn't better access the information within their content created with Flash technology. It's great to see Adobe and the search engines working directly together to improve the situation," Danny Sullivan, editor in chief of SearchEngineLand.com, said in a statement. "The changes should help unlock information that's previously been 'invisible' and will likely result in a better experience for searchers."