AdMob circles around Android applications

Mobile ad company unveils a unit focused on Android applications, with the assumption that Google's platform could eventually give the iPhone a run for its money.

AdMob put out a call Tuesday for Android developers, as it unveiled an ad unit specifically for applications running on Google's smartphone.

AdMob's ad unit is designed to allow third-party developers to generate revenue from the applications they create for Google's Android mobile phone. AccuWeather, Jirbo, and TapJoy developers have already put AdMob's Android ad unit to work, the company said.

"We are already seeing strong interest in developing applications for Android-based devices, similar to what we saw with the iPhone last summer," Ali Diab, AdMob vice president of product management, said in a statement.

AdMob, based in San Mateo, Calif., serves mobile banner and text ads. The company works with more than 6,000 mobile sites and 450 iPhone applications.

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