Adding HDTVs to the American pastime
HDTVs and advertisements were not part of the American pastime that Jack Norworth wrote about in his classic song "Take Me Out to the Ball Game," but these flat-screen marvels are quickly weaving their way into baseball stadiums across the country.
Recently, the N.Y. Post reported that fans of the "Amazing Mets" will see 20 high-definition televisions when they visit Shea Stadium this season. The screens will broadcast the game, sports scores from ESPN and advertisements as part of a deal between the team--which gets a cut of the ad revenue--and start-up Arena Area Networks. The company has similar agreements with sports stadiums in Boston, Miami, Dallas and elsewhere.
Early last year, Sony Electronics and Cox Communications struck a similar deal to install about 220 HDTVs in San Diego's Petco Park, home of the Padres.
A 30-by-53-foot LED display, made by Lighthouse Technologies, also towers over Petco, making it difficult to miss a play no matter how bad your seats.