Adconion acquires direct marketing firm Frontline Direct

Online ad network Adconion expands presence in U.S. with acquisition of Las Vegas-based Frontline Direct.

Adconion

One week after announcing that it raised $80 million, U.K.-based online ad network Adconion is spending one quarter of the money.

Adconion announced Thursday that it is acquiring direct marketing firm Frontline Direct for $20 million. Las Vegas-based Frontline Direct's customers include ConsumerInfo.com and Reunion.com.

Adconion said last week that it received the funding from investors led by Index Ventures.

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Elinor Mills covers Internet security and privacy. She joined CNET News in 2005 after working as a foreign correspondent for Reuters in Portugal and writing for The Industry Standard, the IDG News Service, and the Associated Press. E-mail Elinor.

 

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