Ad for Microsoft's Sync pretty funny

Microsoft doesn't often produce memorable ads, but the one for its car computer, co-developed with Ford, is pretty good.

Microsoft's product marketing tends to be fairly dull. Even inside the company, its methods for naming, marketing, and packaging have been the subject of scorn and derision.

So, that makes this commercial for its Sync in-car entertainment system all the more noteworthy.

The company illustrates the power of the system's voice controls, by showing what happens when you take those commands beyond the car.

It's a good approach to explaining a whole new type of technology--something that is often tough--just ask TiVo.

What do you think? Does it make you want to get the system, or does it just make you laugh. Or does it not even do that?

About the author

    During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft. E-mail Ina.

     

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