Activision rides 'Guitar Hero' gold to massive profits

Tremendous sales of 'Guitar Hero III' led to profits nearly doubling at the world's second largest video game publisher.

Who'd have thought a guitar game could help one of the world's biggest video game companies double its earnings?

That's what happened though, as demonstrated by Activision's third-quarter earnings, which it reported Thursday afternoon.

According to the company, which was recently bought by communications giant Vivendi , Activision brought in third-quarter profits of $272.2 million, nearly twice its profits of $142.8 million from the same quarter a year ago.

Why?

Well, it's clear that a huge part of it is massive sales of the company's explosive hit, Guitar Hero III.

Other games, too, most notably, Call of Duty 4, played a role. But it's surely the millions of people out there "strumming" on plastic guitars that really put the oomph in Activision's bottom line during the third quarter.

About the author

Daniel Terdiman is a senior writer at CNET News covering Twitter, Net culture, and everything in between.

 

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