Activision: 'Guitar Hero III' nets $115 in first week's sales. Just kidding.

The third iteration of the hit guitar-oriented video game actually hauled in $115 million during its first week on the market.

I got a hilarious e-mail this morning from video game giant Activision touting the tremendous sales of the latest iteration of its hit franchise, Guitar Hero.

The subject line of the e-mail began, "Guitar Hero III: Legends of Rock earns $115 in first week."

After I got through blinking a few times to make sure I was reading it right--I was--I looked into the body of the e-mail and saw that, yes, the company had left out a rather meaningful word: "million."

'Guitar Hero III' netted opening week sales of $115 million, the biggest first week in Activision's history. Activision

So, no, Guitar Hero III didn't sell two copies in its first week. It actually did rather spectacularly, netting the highest opening-week sales for any game in Activision's history, with a total of $115 million in revenues.

That's not bad, though it does pale slightly in comparison to the opening day sales of $170 million for Halo 3 , a statistic that Microsoft touted as the single-biggest opening day in entertainment history.

Whatever. It's pretty clear that Guitar Hero III did pretty well, and kudos to Activision, RedOctane--the Activision-owned studio that published the game--and Neversoft, the developers, for that.

I interviewed Dusty Welch, RedOctane's head of publishing today, and the Q&A will be posted within a few days. Please stay tuned for some interesting reading about Welch's thoughts on Guitar Hero's heritage, its future, its place in the market, and lots more.

 

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