Activision CEO calls for PS3 price cut

In an interview with the London Times, Activision CEO Bobby Kotick says that Sony has to cut the price of the PS3--now.

Sony

Apparently, it's not just CNET readers but game developers who are among those demanding Sony cut the price of the $400 PS3. In an interview with the London Times, Activision CEO Bobby Kotick has some strong advice for Sony and threatened to pull its support for the console.

"They have to cut the price, because if they don't, the attach rates (the number of games each console owner buys) are likely to slow," Kotick said. "If we are being realistic, we might have to stop supporting Sony." As for the timing on that, he adds: "When we look at 2010 and 2011, we might want to consider if we support the console--and the PSP (portable) too."

For its part, Sony, which is mired in third place behind Nintendo and Microsoft in the next-gen game-console wars, keeps saying it won't be pressured into trimming the price of the PS3. But with industry heavyweights like Activision making these types of remarks, it's becoming more and more clear that the pressure is indeed on.

Should Sony hurry up and wilt under the heat? Or should it stick to its game plan, whatever it is?

(Source: Times Online via TG Daily)

About the author

Executive Editor David Carnoy has been a leading member of CNET's Reviews team since 2000. He covers the gamut of gadgets and is a notable e-reader and e-publishing expert. He's also the author of the novels Knife Music and The Big Exit. Both titles are available as Kindle, iBooks, and Nook e-books.

 

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