Some interesting ComScore numbers have just been documented by CNET's sister site ZDNet: social-networking site Bebo, always more of a presence in the U.K. than stateside, has soared ahead of global leader MySpace on its home turf. In the month of July, the ComScore statistics say, Bebo logged 10.7 million unique visitors in the U.K. and MySpace trailed with 10.1.
This marks the first time that ComScore's statistics have shown Bebo ahead of MySpace. And it should be noted that these pertain to unique visitors, not registered users or page views.
In third place, not to be discounted, is Facebook with 7.6 million unique visitors in the U.K. in July. The formerly college-based "social utility" has been gaining speed abroad as well as in the U.S., and London has recently surpassed Toronto as its largest regional network.