With all the Windows 8 hoopla at Computex, it's easy to forget that Microsoft's next operating system isn't a price panacea for consumers.
Acer Chairman JT Wang said Wednesday that the initial crop of Windows 8 devices will be pricey enough that they will be more suitable for "developed economies" like North America where "where purchasing power is strong," according to a report in Taipei-based DigiTimes.
And that means they'll have to be competitive with anything Apple has on the market in the September-October time frame when Windows 8 is projected for release.
A crush of new Windows 8 ultrabooks, hybrids, and tablets is expected at that time.
"Windows 8 needs to be as successful as Apple in the higher-end of the PC market," Wang said.
Apple is expected to refresh its MacBook line with a MacBook Air-like 15-inch model, among other models. The new MacBooks will likely have Retina-class displays and Intel's new "Ivy Bridge" silicon.