ABC to Cox: No ad skipping on video on demand

ABC and Cox have struck a deal to show ABC's content through video on demand, but Cox will have to disable fast-forward capabilities that let people skip ads.

Walt Disney's ABC and ESPN are expected to announce Tuesday a deal with cable operator Cox Communications to offer shows on demand, but there's a catch. Cox will have to disable its fast-forward feature that lets viewers skip ads, The Wall Street Journal reported on its Web site Tuesday.

The deal is expected to be announced Tuesday at the National Cable Television Association's annual convention in Las Vegas. The arrangement will only apply to shows in the video-on-demand library and will not affect viewers using a digital video recorder, the newspaper said.

 

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