A tradition of hoops history

No amount of technological innovation can change the fact that we all just want to see a good game.

Thirty years ago this week, CBS broadcast the NCAA Men's Basketball Championship game for the first time. As a freshman at the University of North Carolina, Michael Jordan hit the game-winning basket for the Tar Heels' 63-62 victory over the Georgetown Hoyas. Take a look.

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While today we have giant flat screens, HD video, and social media to give us a vastly improved Final Four viewing experience, it's all still about the content. No amount of technological innovation can change the fact that we all just want to see a good game.

Be sure to tune in to CBS for the Final Four on March 31 and the National Championship on April 2. And as always, stay tuned!

About the author

    George Schweitzer's position as chief marketing officer at CBS gives him a unique opportunity not only to observe but also to help shape the ways technology is altering the television industry. A communications major at Boston University who joined CBS after graduation some 30 years ago, George is also an unabashed technology geek who specializes in the latest home automation and entertainment gear.

     

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