A site that generates fake names

As we were thinking about today, we coincidentally came across another service that deals in fakery.

The Fake Name Generator says it randomly comes up with false personal information such as names, addresses, phone numbers, mothers' maiden names, birth dates and credit card data, complete with phony expiration dates. The ersatz identities apparently include real but disguised e-mail addresses, "provided free of charge by third parties."

Why, you might ask, would someone pay a site to come up with fake personal information? The Fake Name Generator's FAQ says there are "tons of uses for this service," ranging from privacy to large-scale collection of test data. It even offers special rates for orders in bulk.