A (short) history of brand management since 1940

Here's a nice clip from the German ad agency Scholz & Friends. It doesn't offer anything new, but rather good ammunition for convincing the few who have yet to see the light.

Nice clip from the German ad agency Scholz & Friends. Nothing new but good ammunition for convincing the few who have yet to see the light...

Via Federated Media

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Tech Culture
About the author

    Tim Leberecht is Frog Design's chief marketing officer. He is a member of the CNET Blog Network and is not an employee of CNET.

     

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