Broad game support--and especially popular titles--is significant for any console. A console, after all, gets all the more appealing as more games can be played on it.
Microsoft learned this the hard way, analysts have said, because it was late to market with its first-generation Xbox console and thus unable to build up broad title support. This time around, with wide game support for the Xbox 360, the company expects to stand a better chance against market leader Sony, to which Microsoft has been a distant No. 2 in the game console market for several years.
At Monday's event, Microsoft also announced plans to make all games from its previous console compatible with the upcoming Xbox 360. However, few details were given regarding how, or when, updated support for Xbox titles would be achieved. Microsoft representatives did say they would start with more popular titles such as "Halo," then move down the line.
Well over a thousand people waited in the humid Los Angeles evening to attend the Xbox press conference at the Shrine Auditorium. Once inside the chilly and cavernous auditorium, they were briefed by Microsoft executives.
"We're gonna reach a larger audience than we ever have before," said Robbie Bach, chief Xbox officer. "We're gonna get there by attracting those people that didn't grow up playing games...We're gonna get there by deepening the social experience...We're gonna transform thought leadership to market leadership."
Pricing for the Xbox 360 will not be announced until after E3, which ends May 20.
Gamers who have purchased a library of games for the Xbox have been concerned about not being able to play those titles on the new console, but Microsoft representatives have said they didn't expect those worries to slow sales of the gadget.
"Backward-compatibility is not the reason people buy a new system," said David Hufford, Microsoft Xbox group product manager. "The perception is that it is significant. We've put all our energy into new titles, but since our consumers have asked for it...we've made it a goal to make all titles backward-compatible."Xbox 360 starts name calling
Analysts have said they expect Microsoft and Sony to constantly swap the top console spot as they battle it out for supremacy.
Publishers have taken notice of Microsoft's momentum and are supporting the software giant as they seek to gain revenues on what is anticipated to be a popular console.
Game publisher Electronic Arts said it would support the Xbox 360 console with popular titles including "Madden NFL 06," "Need for Speed Most Wanted," "FIFA 06," "Tiger Woods PGA Tour 06," "The Godfather: The Game" and "NBA Live 06."
Games from other publishers include "Blue Dragon," "Call of Duty 2," "Condemned: Criminal Origins," "Dead or Alive 4," "The Elder Scrolls: Oblivion," "Full Auto," "Gears of War," "Kameo: Elements of Power," "Lost Odyssey", "Ninety-Nine Nights," "The Outfit," "Perfect Dark: Zero," "Project Gotham Racing 3," "," "Saint's Row" and "Test Drive Unlimited."
Microsoft also said its Xbox Live online service will exceed 2 million members by the end of June.
In an attempt to grab market share from Sony, Microsoft will release the Xbox 360 before the end of the year