94% of BlackBerry users traded in for a different device -- report

Most BlackBerry owners who jumped onto a recent promotion from T-Mobile ended up choosing a competing device over a newer-model BlackBerry, says TmoNews.

BlackBerry's Z10.
BlackBerry's Z10 Josh Miller/CNET

T-Mobile's $200 trade-in deal reportedly snagged a lot of BlackBerry owners. But 94 percent of them opted to switch to a rival device, according to the folks at TmoNews.

Announced on February 19 and ending today, the T-Mobile promotion promised $200 to any BlackBerry owner who traded in their device for a new phone. As part of the deal, customers could opt for any phone -- another BlackBerry or a different device, such as an iPhone or Android phone.

To sweeten the deal in BlackBerry's favor, T-Mobile slashed $50 off the price of a new BlackBerry Q10 or Z10 for people trading in their existing BlackBerry phones. But most apparently still went for a rival device.

An alleged image of an internal T-Mobile memo apparently leaked to TmoNews, an independent blog focused on T-Mobile news and phone reviews, showed that 94 percent of all the people who traded in a BlackBerry device chose a non-BlackBerry device in return. The memo didn't reveal just how many people the promotion attracted, but sources told TmoNews that the campaign was "very successful."

T-Mobile ticked off BlackBerry and BlackBerry loyalists with a promotion last month that encouraged BlackBerry users to switch to an iPhone. The carrier launched the $200 trade-in deal as a response to the criticism amid a war of words between T-Mobile CEO John Legere and BlackBerry CEO John Chen.

CNET contacted T-Mobile for comment and will update the story with any further details.

About the author

Journalist, software trainer, and Web developer Lance Whitney writes columns and reviews for CNET, Computer Shopper, Microsoft TechNet, and other technology sites. His first book, "Windows 8 Five Minutes at a Time," was published by Wiley & Sons in November 2012.


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