$89 Kindles gone in a flash
When Amazon put word out that it would have some second-generation Kindles on sale for $89 on Black Friday, we had a feeling the deal wouldn't last long. In fact, it was over almost the second it started.
Billed as a "Lightning Deal," an undetermined number ofwent on sale at 9 a.m. PT and were gone in a nanosecond. In fact, the deal disappeared so quickly some accused Amazon of never having it.
The story quotes an angry message board post from Amazon customer Grebwatcher:
Amazon knew it would be flooded with people wanting this product across the country. To have it NOT available from the SECOND it goes on sale is FRAUD. New laws are needed to govern this sort of sale situation. (And yes, I have done many auctions and understand that you can't get what you want. But to not even have enough for 5 minutes?! Two minutes?? ONE minute?!!!!! Bulls--.)
It also cites a more level-headed comment from Emerald Coast:
From the information I can dig up, Amazon is the world's largest online retailer in the world. I know many people in England, Ireland, Brazil, and Iceland shop on this site. Two that I know of that live in England got the Kindles yesterday. If Amazon had 2,000 units for sale, it is a no brainer to figure out how fast they would sell out...about 2 seconds.
People are being totally unrealistic. On the other hand, the odds truly were astonishing for some. Think of it as purchasing a lottery ticket...the odds of winning are slim to none, but there are winners.
Indeed, a lucky few did score discounted Kindles, but it remains unclear how many Amazon actually had available. Of course, you can always troll eBay for used Kindles or try convince your friend who has one sitting in her drawer to sell it to you cheap. Either way, there's probably no reason to get too emotional about this stuff. Unless, of course, you're a dealaholic.