70 percent of Kindle owners over 40?
It may not be a scientific poll, but some tabulations from an Amazon.com discussion thread indicate that the Kindle and Kindle 2 are skewing heavily toward Baby Boomers and seniors.
Back in March, I did a post titled, "Kindle owners' ages." I cited a thread in Amazon.com's forums discussing
Well, I have a little follow-up on the whole issue. Apparently, someone went ahead and tabulated 700 of the responses in that Amazon thread (that represents about 75 percent of all the posts) and broke out the numbers. Here they are:
- 0 - 19: 5%
- 20 - 29: 10%
- 30 - 39: 15%
- 40 - 49: 19.5%
- 50 - 59: 23%
- 60 - 69: 19.5%
- 70 - 79: 6%
- 80+: 2%
Like I said in my previous post, if you look at the Amazon thread, a lot of senior folks bought the Kindle--and now the Kindle 2--partially because the digital reader is easier to handle than regular books for arthritis sufferers. It also helps that you can increase the font size, if you have trouble viewing small print in books.
Amazon is in a bit of battle with publishers who tend to think that e-book sales are cannibalizing their print books sales. However, as the blog Marginal Revolution points out, comments from seniors saying they're able to read more now that they own Kindles helps "Amazon's pseudo-statistical case that e-book purchases are incremental/additive, rather than cannibalistic of their print sales."
I agree. Any Kindle owners, young, old, or young at heart, feel the same way?
Update: Kindle Culture has an even more complete breakdown of the posts on that Amazon thread.
(Source: Publishers Lunch Deluxe via Marginal Revolution)