5min inks video deal with Scripps Networks

Instructional-video site 5min will feature videos from Scripps Networks' HGTV, Food Network, DIY Network, and more. Companies will also partner on advertising.

Instructional-video site 5min announced on Monday that it has partnered with Scripps Networks to offer programing from the broadcast company on its site. Scripps Networks owns television brands HGTV, Food Network, DIY Network, and Fine Living Network, among others.

Under the deal, Scripps plans to distribute some of its video content from its home and food channels to 5min. Scripps is currently offering content on topics ranging from work around the home to meal preparation.

As with any partnership, there is a financial side to this deal. According to the companies, Scripps will start offering its advertisers the opportunity to target 5min users through its Home and Food pages.

5min will also provide its content to Scripps Network sites. The companies didn't divulge which videos will be offered, but it did say that it would syndicate "contextually relevant" content to the company's sites.

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About the author

Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.

 

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