Last Friday TV Week that Sony President and COO Stan Glasgow said Sony had plans to cut prices on its Blu-ray players to $299 by the end of the year. Well, don't update your Christmas list just yet. According to a Sony representative, Glasgow was misquoted. What Glasgow said, apparently, was that he felt the $299 price would be the tipping point where the average consumer would start to consider buying a Blu-ray player. Indeed, the Sony spokesman went on to specify that the company has no plans to roll out a Blu-ray player at that price point in 2007. That makes a lot more sense considering that Sony just announced a for this summer, and Glasgow basically said the same thing in an interview with CNET in January.on a quote from
While the clarification makes more sense, we're not quite sure if we agree with Glasgow's assessment that $299 will be a tipping point for Blu-ray. While the price of the player may not be prohibitive, you still need to buy Blu-ray movies to get a high-definition picture--and the idea of rebuying movies in HD seemed to bother a lot of CNET users in our Screening Room forum. On the other hand, $299 is probably the price point where it might start making sense to buy a standard format Blu-ray player over a $500 20GB PlayStation 3. No matter what, Blu-ray and HD DVD still have a ways to go before they can convince the average consumer to make the high-def jump.