$299 Blu-ray player by end of year?

Sony President and COO Stan Glasgow recently said that Sony Blu-ray players might cost $299 by the end of the year.

The recently announced BDP-S300 will cost $600, but Sony is claiming they can hit $299 by the end of the year
The recently announced BDP-S300 will cost $600, but Sony says Blu-ray players might hit $299 by the end of the year. Sony

The TV Week story upon which this blog entry is based was in error, according to a Sony representative. Read the updated blog for the complete story.

It was already pretty big news that Sony would be releasing a $600 Blu-ray player this summer, but it's possible we could see that price drop by half again before the year is over. According to a report by TV Week, Sony President and COO Stan Glasgow said on Monday that Sony might cut the prices on its Blu-ray players to as low as $299. If true, that would be the first Blu-ray player that would cost less than the PlayStation 3, which we've found offers excellent Blu-ray playback for less than all other Blu-ray players. It would also be a pretty significant change of course from Glasgow's interview with CNET in January, where he said he didn't think Blu-ray players would hit $299 for another two or three years.

It's possible that Glasgow was misquoted, but if Blu-ray can hit $299 in 2007, that's bad news for HD DVD, which has had a significant price advantage over Blu-ray in the early stages of the next-gen high-definition disc format war. For example, we've seen Toshiba's new HD-A2 selling for $400 online, while most standard format Blu-ray players cost over $600. Considering Blu-ray's much broader studio and hardware support, we can't help but feel that the end may be near for HD DVD.

Featured Video

Apple dethroned as world's most highly valued company

An old foe with a new name took the title away from Cupertino. Also, Yahoo's looking at yet another big shake-up.

by Iyaz Akhtar