270,000 iPhones (and related products and services?) sold in two days of 3Q

270,000 iPhones (and related products and services?) sold in two days of 3Q

UPDATE: In the earnings conference call, CFO Peter Oppenheimer repeatedly referred to "270,000 iPhones." As such, it appears Apple may have sold 270,000 actual iPhones, not accessories and iPhones lumped. Still, the wording on the actual financial statement is very unclear.

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In the one and a half days that it was on sale before Apple's fiscal third quarter ended, Apple sold 270,000 "iPhones and related accessories" according to the company's earnings report which neglected to divulge specific numbers. A footnote on the report says that number (270k) "consists of iPhones and Apple-branded and third-party iPhone accessories."

Apple lumped the iPhone and Apple TV together when recognizing revenue, reporting $92 million current recognized from the two product lines in the quarter ended June 30th, and $88 million non-current. As previously discussed, Apple is recognizing revenue from both the iPhone and Apple TV on a subscription basis, spreading each sale out over 24 months.

Overall, Apple posted revenue of $5.41 billion and net quarterly profit of $818 million, or $.92 per diluted share. These results compare to revenue of $4.37 billion and net quarterly profit of $472 million, or $.54 per diluted share, in the year-ago quarter.

More details to follow...

 

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