23andMe named best 2008 invention
Time Magazine names the Tesla Roadster, Hulu.com, Lunar Reconnaissance Orbiter, and Large Hadron Collider runners-up to the consumer DNA service.
Time Magazine has named 23andMe, one of the first consumer genetic testing services, its 2008 Best Invention of the Year.
The company offers a $399 DNA test that includes an ancestry analysis, and a health analysis. The health analysis tests for about 90 predispositions ranging from what eye color you'll probably pass on to whether you're likely to get arthritis someday.
Customers are sent a kit by mail that includes a test tube toand registration materials to log in online. Once the sample is registered and mailed to 23andMe, customers can expect results in about 4-6 weeks.
The company was co-founded by Linda Avey, a biopharmaceutical industry veteran with a background in biology; and Anne Wojcicki, an entrepreneur with experience in healthcare investing and a Yale University degree in biology.
Wojcicki's husband, Google co-founder Sergey Brin, has an additional reason to be proud of Time Magazine's list. The Tesla Roadster, an all-electric sports car made by , was named runner-up. Brin has given some financial backing to the struggling company.
The full list of all 50 inventions Time Magazine has named noteworthy for 2008 will appear in the October 31 issue, but it's already been posted to Time's Web site.