2021 Ford Bronco racks up over 150,000 reservations in 2 weeks
Now, Ford needs to convert them to actual sales, but it's still a mighty impressive number.
It's only been just over two weeks since the 2021 Ford Bronco debuted, and as if the mighty positive reaction weren't already a good indicator for how the SUV will sell, we have a raw figure now.
Ahead of Ford's second-quarter earning's call, the automaker's dhief financial officer, Tim Stone, said the company has received over 150,000 reservations for a new Bronco. Keep in mind, the Bronco debuted on July 13. That's a serious amount of interest considering each person put down $100 toward a future off-road SUV.
The big number follows news Ford also ended up with a reported 18-month waitlist for the new Bronco. Although production remains on track and first deliveries will begin next spring, a source told Car and Driver this week some may not receive their SUVs until 2022 simply due to demand. A Ford spokesperson didn't speak directly to the waitlist but told Roadshow reservation holders will receive an approximate delivery date early next year.
The 2021 Bronco will arrive in both two- and four-door versions this time around with prices starting at $29,995 after a destination charge. That's for the two-door Bronco. The bigger four-door Bronco for you and your friends starts at $34,695. If you still want a chance to receive one of the first SUVs , reservations remain open and holders will reportedly convert a reservation to a final order later this year.
Want more 2021 Ford Bronco news? We've got you covered:
- 2021 Ford Bronco: Everything we know
- 2021 Ford Bronco Sport: All the official details
- Bronco vs. Wrangler: How these SUVs stack up
- 5 Bronco features that make it better than a Jeep
- 2021 Ford Bronco official pricing and trims
- 2021 Ford Bronco Sport official pricing and trims
- How to order your Ford Bronco and Bronco Sport
- The 2021 Ford Bronco First Edition is sold out
- 2021 Ford Bronco First Edition production doubled amid high demand
- How Ford designers screwed the Bronco in the best possible way
- New Ford Bronco reportedly has an 18-month waitlist