2011 Frankfurt auto show: Mercedes iPhone integration

This is how a legacy brand skews younger.

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Mercedes knows its cars say "older and established." And that's a problem.

So what's the first thing you tackle to get tomorrow's buyers hooked on Mercedes today? Work on the iPhone interface and all the stuff around it on the car's main screen. We're not sure the 3D disco effect is the perfect end game, but it's a start. Brian Cooley takes you through it.

(CNET's full coverage of the 2011 International Motor Show in Frankfurt)

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Mercedes iPhone integration

Mercedes taps the iPhone to tap younger buyers.

About the author

Brian Cooley joined CNET in 1995 and always comes at technology from the real consumer's point of view. He brings his high energy, often skeptical style to all avenues of CNET coverage, with an emphasis on car tech. You'll also find him frequently on television, radio and the TV screens at Costco!

 

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