2011 Frankfurt auto show: Mercedes iPhone integration
This is how a legacy brand skews younger.
Mercedes knows its cars say "older and established." And that's a problem.
So what's the first thing you tackle to get tomorrow's buyers hooked on Mercedes today? Work on the iPhone interface and all the stuff around it on the car's main screen. We're not sure the 3D disco effect is the perfect end game, but it's a start. Brian Cooley takes you through it.