2011 Frankfurt auto show: Mercedes F125 concept
The F125 concept shows Mercedes' deepest thinking on the future of its cars.
Brian Cooley Editor at Large
Brian Cooley is CNET's Editor at large and has been with the brand since 1995. He currently focuses on electrification of vehicles but also follows the big trends in smart home, digital healthcare, 5G, the future of food, and augmented & virtual realities. Cooley is a sought after presenter by brands and their agencies when they want to understand how consumers react to new technologies. He has been a regular featured speaker at CES, Cannes Lions, Advertising Week and The PHM HealthFront™. He was born and raised in Silicon Valley when Apple's campus was mostly apricots.
Expertise Automotive technology, smart home, digital health. Credentials
- 5G Technician, ETA International
Watch this: Mercedes F125! concept
Squint and you are probably looking at the future of the Mercedes-Benz S Class.
With electric wheels at all four corners and hydrogen fuel cell technology feeding them, this future Benz is clearly pondering the future of the S Class, a type of car that is threatened by ever-increasing standards for fuel economy and emissions in its main markets around the world.