2009 holiday sales online: $19.9 billion and counting

ComScore releases stats on the online holiday-shopping season so far. Sales are strong and ahead of 2008 levels.

ComScore
A snapshot of holiday sales. ComScore

This year's online holiday-shopping season has topped $19.9 billion so far--a 3 percent jump over the same period in 2008, according to ComScore.

Online sales were bolstered last week when consumers spent more than $800 million on two separate days, ComScore said. On Thursday, for example, consumers coughed up $852 million.

Monday has the potential to produce the best day of this year's holiday-shopping season, which started November 1 in ComScore's stats.

ComScore Chairman Gian Fulgoni said that Monday "represents our best opportunity to finally surpass that elusive $900 million spending threshold. The early part of this upcoming week should bring us the heaviest online spending days of the season before consumers refocus their attention on brick-and-mortar retail locations to finish up their holiday shopping."

Considering that 2008 wasn't the great year for holiday sales, online or otherwise, it is also worth looking back to 2007. From November 1 through December 14 in 2007, ComScore reported, consumers spent $22.67 billion online.

ComScore's 2009 figures included up through Friday, December 11. It will be interesting to see whether the extra three days could push this year's online sales figures anywhere near 2007's level.

The new report is the latest from the e-commerce-tracking company showing healthier sales than last year. A recent report cited strong Cyber Monday sales figures .

Updated at 7:15 a.m. PDT with 2007 online sales figures.

About the author

Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.

 

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