The company Web site, which features a photo of backpack-sporting, handheld game-playing Mehta, explains that it is the "game industry's first publisher-sponsored in-game commerce network." That means it enables video game publishers to sell products within the games.
The Santa Clara, Calif.-based company has raised $6.5 million from Easton capital, Menlo Ventures, South Korea-based STIC International and Hong Kong-based Novel TMT Ventures.
But just so you don't think Mehta has exchanged the classroom for the boardroom, his father, Karl Mehta, is the chief executive officer.
This isn't the first youngster entrepreneur that VentureBeat has profiled. In May, the site wrote about 13-year-old Anshul Samar, who started Elementeo, which has created a fantasy role-playing game to teach kids chemistry.