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in this issue 
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 After months of testing and feedback, we launched the new CNET to 100% of our users this past week. If you have not been to CNET recently, check it out at http://www.cnet.com.
Advertisers have responded with sponsorships, and users are showing their support through their activity. Between the new site and premier integration with CBS properties, CNET is growing. July NNR numbers show unique users up 25% year over year, and page views up 13%.
So what is it that users are flocking to?
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New content - Appliance and kitchen gadget coverage and the CNET Archive with over 2.5 million products and reviews dating back to 1998 |
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Faster results - Breaking news, search results, product reviews and safe downloads all getting to users faster |
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Decision Making Tools like Product Finder and Related Products features, an updated search tool and more how-to videos |
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Trusted Reviews from our editors, as well as reviews from around the web and user opinions from the most informed tech audience in the world |
All this means more opportunities for advertisers. Sony is the first partner to leverage the new storefront and content curl opportunities, and Symantec and Intel are also among the first clients to take advantage of CNET's new offerings. Contact your sales rep to learn more about our new ad formats and programs. |
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Perspective from Julie Davenport
Vice President Media Marketing & Solutions |
For 13 years, CNET has been a trusted partner helping advertisers reach technology enthusiasts in new and meaningful ways. The new CNET will allow us to do just that through media, video, content and commerce. As one of the first sites of our size and scale to run almost completely off an API, CNET now brings opportunities to foster an even deeper connection with our audience by allowing advertisers the flexibility and speed to create programs that are relevant to the site's reviews and product information. A customized campaign means a more relevant experience for consumers, so everyone wins.
All-new integrated marketing programs will enable advertisers to purchase attribute or category based integration, front door takeover executions, such as "The Storefront." And through the use of our API, premier partners can populate their brand showcases and video channels with CNET content, their own content, widgets, blogs and more. It's like managing your own brand experience within the trusted environment of CNET, and reaching our influential audience.
The opportunities to partner have grown tremendously and as we look ahead the holiday season and beyond, we look forward to developing even more programs with you, our valued partners. Cheers!
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CNET partners with National Academy of Television, Arts & Sciences
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 Awards recognizing excellence are important to the fabric of the media industry. CNET is proud to partner with the National Academy of Television, Arts & Sciences (the group that puts on the Emmy's) and the CEA to present the Global Media Awards at CES 2009. Awards will be given in seven categories focusing on the creative adaptation of technology that enhances video programming.
Submissions are open through September 12 - visit http://www.globalmediaawards.org for details. |
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CNET launches Economic Indicator Indexes
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 On Tuesday, August 12, via live webcast from our New York office, CNET in partnership with the Consumer Electronics Association launched the CEA-CNET Consumer Sentiment Indexes. The Indexes measure consumer expectations about the future, and will be released each month providing market observers with a new economic indicator -- both generally and with regards to technology. Claudia Haase, CNET's Director of Research partnered with Shawn DuBravac, CEA Economist, to build the methodology and analyze the data.
The August report shows consumer expectations for CE spending continue to be bullish, up for the 4th month in a row, while expectations for the economy are up slightly from July. You can read the report, the press release and the methodology white paper here: http://www.ceacnetindexes.org. |
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Convention Coverage 2008
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 CBS News and CNET News are teaming up to bring users in-depth coverage of the 2008 conventions, last week in Denver, and this week in St. Paul. We have special CBS on-air coverage with Katie Couric nightly from 10 p.m. to 11 p.m. EDT, followed by a Web-only show with a political roundtable. Check it out here.
Each fall, CNET hosts happy hour events for our valued clients. This year we are inviting you to celebrate the all-new CNET. Contact your sales rep for an invitation.
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8/16/08, CBS Early Show, Natali Del Conte offers viewers tech recommendations
for Back
to School |
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8/15/08, San Francisco's ABC Affiliate KGO-TV, "View from the Bay," Molly Wood shares tech gadgets for summer BBQs and outdoor entertaining |
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8/8/08, CBS Early Show, Natali Del Conte demonstrates the use of GPS devices |
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8/6/08, NPR's "Future Tense,", Dan Farber provides background and commentary on cloud computing |
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7/22/08, NBC Today Show, Brian Cooley walks viewers through all the different tech brands that offer the most value in four tech categories: TVs, digital cameras, MP3 players and laptops |
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7/11/08, Fox News Live, Brian Cooley comments on the new iPhone and if it meets the hype |
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