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in this issue 
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The All New CNET - Easier to find and easier to use
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| To be the category leader in tech news, reviews, downloads and advice, it requires hard work. But more importantly, it requires that you listen to your customers. After months of listening, and testing, we are pleased to announce the beta roll out of the new CNET. You can read Dan Farber's post about it here. |
The all new CNET coming this fall |
In addition to the refreshed look, feel and mark (see above), the result of this concerted effort is a CNET that is easier to find and easier to use -- both for marketers and for consumers. Simplified site navigation, faster page loads, a killer search tool, and an open approach to content are the cornerstones of the new experience.
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| We also moved to a star rating system to make it easier to look at CNET's rating, our user's ratings, and other review sites ratings alongside one another for easier comparison shopping.
For marketers, it's all about new ways to develop meaningful connections with our audience -- including video overlay, page curls, and the new branded showcase to name a few. Your sales rep now has a deck chock full of new features and opportunities, so drop a call and request a personalized walk through.
Over the coming months we plan to overhaul additional areas of our site and add new features. If you see the new site when you visit CNET.com, you are one of the lucky few who made it into our beta experience. For the rest of you, here's a screenshot to tide you over. (We'd give you a link, but we don't want to cause any bias in our test pool -- we hope you understand.) |
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A Perspective from Tom Jones, SVP, CNET Sales |
It's all about our Partners.
As you've probably heard, we've got a lot going on over at CNET. Between an industry defining deal with Yahoo!, a complete front-end to back-end site redesign, and the news about CBS, I couldn't be more excited about this next chapter in CNET history.
I was fortunate to be involved in some of these deals, and I'm proud to admit, our valued marketing partners were at the center of the conversation. Yahoo! brings increased opportunity for you to reach your target audience by following users who are in the consideration cycle even after they leave CNET. Our site redesign is all about creating a platform that will allow us to continually evolve our offerings, creating innovative new opportunities to create a dialogue on our site. And, perhaps most significantly, the CBS acquisition will truly unlock the value of CNET Networks' audiences and grow the category defining brands that you leverage to connect with your target audience.
At CNET we listen a lot. We have been intently listening to our users, our marketing partners, and our investors. What lies ahead for CNET is truly a result of an invaluable dialogue, which we hope will continue for many years to come.
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CNET & Yahoo! -- Extends reach, increases efficiencies, and a whole lot more
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| We are very excited about our new alliance with Yahoo! We now have another tool to help advertisers build a more effective media plan, and consumers will have greater access to CNET content. |
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Through this partnership...
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CNET will become a provider of extensive tech content on Yahoo!, across Yahoo! News and Yahoo! Tech with news, features and video. |
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Marketers will have access to CNET audience segments when those CNET users move onto Yahoo!, extending the reach of marketers' campaigns. This is an opportunity that only CNET's sales force can leverage. |
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CNET advertisers will have exclusive access to advertising inventory across all CNET video that will run on Yahoo! Tech. |
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Software Vendors who currently list with CNET Downloads will have an opportunity to make money by bundling the Yahoo! Toolbar with their software. |
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And, Yahoo! will now represent some CNET inventory on the vertical tech channel of its ad network, to be sold on a blind basis to marketers.
True to our current motto of being "easier to find and easier to use," these opportunities will be as easy as possible for our marketing partners to take advantage of, and will be available in the coming months. |
Did you know?
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| CNET News has been all over the Microsoft-Yahoo story, including Ina Fried's breaking post prior to the formal announcement that Microsoft was planning to drop its bid for Yahoo. You can follow the coverage here. |
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06/13/08, CBS Early Show, Natali Del Conte talks about cell phone radiation |
06/09/08, CNBC's Squawk Box, Brian Cooley talks about the iPhone |
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05/25/08, NPR's Marketplace Money, Bonnie Cha talks about the iPhone and Blackberry Bold |
05/05/08, NPR's Marketplace, Ina Fried discuss Microsoft walking away from the Yahoo deal |
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04/18/08, NBC Today Show, Natali Del Conte talks about how to save 30
minutes a day on the Web |
04/14/08, NBC Today Show, Natali del Conte talks about finding bargains on the Web |
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