Open the picture menu of any modern TV at right at the top "Picture Mode." These presets have names like Sports, Dynamic, Cinema, Movie, and so on. If you've ever cycled through these you can see the image change quite dramatically.
There's potentially a lot going on with these modes, and learning what's going on can help you find the best mode for you.
Before we start, if you're new to all this, I recommend checking outso you get the lingo.
For our discussion, I'm going to group Sports, Vivid, and Dynamic in one group, and Cinema and Movie modes in another. The actual names and precise settings will vary, but taken overall, Sports/Vivid/Dynamic act similar to each other, and Movie/Cinema act similar to themselves.
The basic rule of thumb is Cinema or Movie mode is going make the TV look it's most "accurate." This means it will make the image look as close to what the director or content producer intended.
Sports, Vivid, or Dynamic might create a "punchier" image at first glance, but these change and add "enhancements" to the image the director didn't intend to be there, which can actually make the picture worse. You might like one or the other better, but it's good to know what's going on, and why certain modes and settings may not allow your TV perform its best.
There are five main settings that get adjusted by changing the picture mode: Color temperature, backlight, motion interpolation, gamma/contrast enhancers, and edge enhancement. Each changes a different aspect of the picture.
Color temperature is the "color" of white in an image. Know how some light bulbs look bluish, while others look reddish or "warmer"? Same thing. The Sports and Vivid modes go for a cooler, bluish white that appears to "pop" more to the eye. Cinema and Movie go for a warmer color temperature. Technically, the warmer color temperature is the correct one, as it's the one used by the people who made the TV show or movie you're watching. At first glance, Movie/Cinema mode will appear very red, but this is likely far more accurate. Your eye/brain gets used to the color temperature, so "cool" seems correct, "warm" seems too red. But after watching the more accurate "warm" mode, cool will seem blue. It's pretty neat, actually. Check out for the full story and example images.
The backlight is the easiest one to explain, and to see the result when adjusting. The backlight increases the overall brightness of the TV, from "too dim" to "ouch, that's bright." It's key to know where this control is, separate from the picture modes, so you can turn it down at night. is often from excessive brightness. Check out
Plasma TVs don't have a backlight, though Samsung plasmas (as shown in the image above) have a control called Cell Light that merely limits the maximum light output. It reduces the contrast ratio, but does make the TV more energy efficient.
Motion interpolation is what your TV does to fill the extra frames required by the . In Sports and Vivid mode, there's likely a lot of the . In Cinema or Movie mode, there might be less (or none, using black frame insertion instead).
Plasmas don't need higher refresh rates, though most modern plasmas still have motion smoothing processing that causes the Soap Opera Effect on them as well.
Gamma tweaks and other contrast enhancers are difficult processes to describe. Essentially they adjust the dark and bright areas of the image on the fly to make the TV seem like it has a better contrast ratio. These typically don't do much, and can cause some scenes to look too bright or too dark. Sports/Dynamic/Vivd modes will adjust these to make a "punchier" image, perhaps to an unnatural extent. We turn these features off when reviewing a TV. Movie/Cinema modes usually turn these "enhancements" off, or set them low.
Edge enhancement is what you see if you turn the Sharpness control on your TV all the way up. See how everything has a sort of artificial edge? Not ideal. In fact, most TVs look their best with the Sharpness control nearly off. It might take away that artificial edge sharpness, but that edge is actually masking true fine detail. Again, Sports/Dynamic will have sharpness and edge enhancement set high, Movie/Cinema, low.
There are also a lot of other brand-specific settings that get adjusted too, but I can't cover all of those (obviously!).
Now that you've figured out which picture mode you like, I highly recommend spending a few more minutes adjusting the actual picture settings. Contrast, brightness, color, and tint, all of these could use some adjustment, no matter what TV you've bought.
I actually did a full guide about how towhich goes through each setting step-by-step without using anything other than your eyeballs and the TV shows you watch.
Going one step farther
Adjusting the settings using just your eyeballs is great, but not perfect. To get the exact settings, you'll need a setup disc. I like "Disney's World of Wonder." It's easily accessible to everyone, even if this is the first time you've pressed Menu on your remote. It's hard to say how much better the settings will be with the disc versus your eyeballs, but I'd say about 10 to 20 percent better.
I reviewed the Disney WoW disc and some others in
One last step
There's one more way to get the absolute most out of your TV: calibration. This is where a trained professional comes to your house and uses specialized equipment to adjust things like color temperature and (in many cases) color accuracy.
Depending on the TV, this could be a small improvement or a big one, but it's important to remember that if you've already set your settings with a disc, all a calibrator is going to do is check these, and adjust color temperature or color accuracy. It's not going to transform a bad TV into a good one, but it will make your TV look its absolute best.
I write about that in
Because it's almost always the closest to "accurate," we always recommend starting with Cinema or Movie mode. If you're used to your TV in Vivid or Sports mode, Cinema or Movie is going to look soft and red. This is your mind playing tricks, because the reality is Sports/Vivid/Dynamic modes are hyper-edge-enhanced and blue. Watch the Cinema mode for a few days, and you'll see what I mean when you check Vivid again.
Obviously the best mode comes down to personal preference. Hopefully this guide at least gave you an idea of what each mode does so you can find that personal preference.
What I recommend for everyone, though, regardless of what picture preset you choose, is adjusting the picture settings and ideally getting a setup disc. Not adjusting your settings means your TV is not looking as good as it can. And that makes me sad.
Got all that? Want to know more? Check out Beyond basic TV settings.
Got a question for Geoff? First, check out all the other articles he's written on topics like why all HDMI cables are the same, LED LCD vs. OLED, active versus passive 3D, and more. Still have a question?Send him an e-mail! He won't tell you what TV to buy, but he might use your letter in a future article. You can also send him a message on Twitter @TechWriterGeoff or Google+.