How to customize Google ads you see in search and Gmail

Are you getting ads in your Google search results or in Gmail that you'd rather not see? We'll show you how to customize them.

Are you getting ads in your Google search results or in Gmail that you'd rather not see?

To give you greater control over the ads you see, Google has begun rolling out the ability to customize your ads, including blocking specific advertisers, adding relevant categories, and even opting out of personalized ads altogether.

Here's how to customize the Google ads you see in search and in Gmail:

Blocking specific advertisers

Step 1: Click on one of the "Why these ads" links next to ads in a Google search result or in Gmail.

Why these ads link
Screenshot by Ed Rhee

Step 2: When the pop-up bubble appears, click on the "Ads Preferences Manager" link.

Ads preferences manager link
Screenshot by Ed Rhee

Step 3: Click on the "Block this advertiser" link next to each advertiser you want to block.

Block advertisers
Screenshot by Ed Rhee

Opting out of personalized ads

Step 1: Go to the Google Ads Preferences Manager.

Step 2: Click on the "Opt out" link on the left column, then click the "Opt out" button. Keep in mind that opting out will prevent you from being able to block specific advertisers.

Opt out of personalized ads
Screenshot by Ed Rhee

Adding or removing ad categories

Step 1: Go to the Google Ads Preferences Manager.

Step 2: Click on the "Ads on the web" link in the left column.

Step 3: Click the "Remove" link next to the categories you want to remove. To add new categories, click the "Add categories" button.

Add/remove categories
Screenshot by Ed Rhee

That's it. Now you know how to customize the ads in your Google search results and in Gmail. Remember that this feature is just rolling out, so you may not have access to all the features yet.

About the author

Ed Rhee, a freelance writer based in the San Francisco Bay Area, is an IT veteran turned stay-at-home-dad of two girls. He focuses on Android devices and applications while maintaining a review blog at techdadreview.com.

 

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