Early this morning Foursquare rolled out a massive update, including bothalong with . One of which is the capability to easily discover and follow brand Pages. Up until now, there wasn't a streamlined method to follow a brand's Page when using the mobile app.
Following a brand's page provides Foursquare users with the added benefit of seeing tips and check-ins from a particular brand. There's another incentive for following a Page -- badges.
Some badges can only be unlocked by following a Page and checking into a specific venue. For example, by following the Olympics on Foursquare and checking into two athletic sites before June 25, you'll not only unlock a badge, but you'll also have a chance at winning a trip to London for the Olympics.
Following a Page is important, and Foursquare made it extremely simple with the update.
To discover, search and/or follow a Page in the new Foursquare app on either iPhone or Android, follow these steps:
Launch the app, then navigate to the Me tab.
Tap on My Settings
Select Find Pages
You can either search for a specific brand or browse the list of Pages automatically populated for you. Pretty easy.
What do you think of "new Foursquare"? Do you find the new activity stream, complete with a heart button, to be a good move by Foursquare? Or do you miss the old Foursquare?