I've seen the maker go direct from China and you can't compete with them. And as long as our government turns a blind eye on illegal imports via mail, that is, they lied on the custom form and called it a gift then the playing field is not level.
Get out while you can.
I'm opening an online fashion jewelry e-store soon, geared towards young folks ages 16 to 30. I want to source some of my inventory from eBay (they have some super-cute stuff there). The items would be coming from places like China and Hong Kong. I'd be buying each item for $0.99 to $5 and reselling them in my e-store for $10 to $12, plus shipping.
My questions are:
If my customers can just go to eBay and buy the exact same items for far less than what I'm charging, would it be a bad idea to source items from eBay?
Do most online shoppers in my target market check sites like eBay and Amazon for items that are available on more expensive sites? If so, can I overcome this with an agressive marketing campaign and a strong company identity?
Even if you don't have experience in the jewelry industry, I would really appreciate your help with this. Thank you!