That's clear, isn't it?
What is the difference between SEO and SMO ?
This is a very good question.
SEO = Search Engine Optimization
SEO is the process and the utilization of tools related to the world wide web that improve a websites visibility, to increase traffic to a web site. SEO is the top level term whereas SMO is just one of the many online tools used in an SEO Campaign.
Here is the main difference.
When you create a web site you have the opportunity to program the basics and embed into your HTML, meta tags and content, code which will organically set the stage for SEO. Once accomplished and your web site has been properly submitted, indexed and crawled by a search engine you will be given or not, a ranking. When someone performs a search using a search engine depending on how your site was ranked will depend on how the SERP's displays. OK what is SERP's, Search Engine Results Page. This is the page that you see after entering you search submission. It will contain every website in order of its page rank. This order will change based on the on the algorithms used to create the index of websites. This process will automatically happen.
Implementing an SMO campaign involves becoming a part of a website that falls into the Social Media category and utilizing strategies that point back to your main website. This is often called back linking. In the case of Facebook, the number one social media website, many companies have created pages that promote brands, goods and services. Some use FB as their main website and do not have a proper domain/hosting account. Bottom line if you have a proper website and do not implement SMO, nothing happens. People that do use Social Media Websites can make postings and post links to your website which can effect your SEO, nonetheless you still have done nothing, someone did it for you.
Popular Social Media Sites:
All the above are social sites that can have an impact on your websites traffic.
Currently, SMO is a great tool to promote a website. I own a dot com which contains my business name. Dot coms used to rank number one due to the priority. I have seen Social Media Websites out-perform in priority a Dot Com using the same name.
If you do not implement SMO into your SEO campaign, you are missing out on traffic to your website.
It does not matter if your main website is Amazon or Ebay, a dot com or dot org, facebook or twitter, SMO is following processes and procedures to point to your main site to increase visibility to your product, brand, goods, services or information base that exists on the web or directly to a physical place in the world, using Social Media Websites.
SEO is the process of gaining traffic from 'free', 'organic' or 'natural' listings on search engines. It includes techniques like link building, directory submission etc.
SMO, on the flip side, is the process of promoting your website on social media platforms. It includes techniques like social networking, social bookmarking submission, blogging etc.
SEO pertains only to the code that exists within your website. Anything outside that scope falls into many of the different category's like SMO.
Link building takes time therefore is not "free", if you value your time that is.
SEO in its purest form involves only:
Domain and Hosting
Within that scope you have many tools that search engines take notice to like micro codes in your css. Here again this does not involve anything that points to or away from your main code body. Re-naming your images to create site relevancy and alt text are good SEO practices. Focusing on HTML standards for code structure is SEO.
Anything that produces traffic from social media sites, blogging, articles, forums, directories, tv, radio, newspaper and paid advertising is not SEO. They are tools that improve site popularity which search engines do account for to improve ranking or serp's. The term "organic" defines that which exists within the code body not the roots that extend away or to your website proper.
SEO does not rely on anything other than performing the task of search engine submission to get your site noticed to get page rank. One in place it happens organically. Anything you do outside that scope could be considered "in-organic".
I truly hope this helps, SEO is very often confused topic.
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