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What is the difference between SEO and SMO ?

by softpks5 / December 12, 2012 4:53 PM PST

What is the difference between SEO and SMO ?

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What is the difference between SEO and SMO ?
by softpks5 / December 13, 2012 5:24 PM PST
In reply to: Links only.

Thanks kees for sharing the links but I wants to know that these topics regarding SEO .

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Can you explain?
by Kees_B Forum moderator / December 13, 2012 6:53 PM PST

Assuming "these topics" are SEO and SMO, both 'I want to know that SEO regarding SEO' and 'I want to know that SMO regarding SEO' are meaningless to me.


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What is the difference between SEO and SMO ?
by suganyabenton / January 2, 2013 3:24 PM PST
In reply to: Links only.

SEO stands for Search engine optimization used to search the ranks in search engines by keywords and phrases.SMO stands for Social Media Optimization where they are used in the business such as brands.

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Difference between SEO and SMO
by ryanwoods1 / December 23, 2012 7:19 PM PST

SEO is Search ngine Optimisation, meant for increasing the search engine rankings for keywords of a particular website.

SMO i.e Social Media Optimisation is meant for brand awareness of your business.

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by alphaomegalady / December 26, 2012 5:15 PM PST

SMO is part of SEO, SEO covers many techniques including SMO which only uses social media to optimize website.

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by Sudheer_SEO / January 3, 2013 6:33 PM PST

SEO - Search engine optimization
SMO - Social media optimizatiom

Both are used to promote their products and business in online

SEO also called as on page, SMO called as Off page

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by eagle_studios / January 6, 2013 1:10 AM PST

This is a very good question.

SEO = Search Engine Optimization

SEO is the process and the utilization of tools related to the world wide web that improve a websites visibility, to increase traffic to a web site. SEO is the top level term whereas SMO is just one of the many online tools used in an SEO Campaign.

Here is the main difference.


When you create a web site you have the opportunity to program the basics and embed into your HTML, meta tags and content, code which will organically set the stage for SEO. Once accomplished and your web site has been properly submitted, indexed and crawled by a search engine you will be given or not, a ranking. When someone performs a search using a search engine depending on how your site was ranked will depend on how the SERP's displays. OK what is SERP's, Search Engine Results Page. This is the page that you see after entering you search submission. It will contain every website in order of its page rank. This order will change based on the on the algorithms used to create the index of websites. This process will automatically happen.


Implementing an SMO campaign involves becoming a part of a website that falls into the Social Media category and utilizing strategies that point back to your main website. This is often called back linking. In the case of Facebook, the number one social media website, many companies have created pages that promote brands, goods and services. Some use FB as their main website and do not have a proper domain/hosting account. Bottom line if you have a proper website and do not implement SMO, nothing happens. People that do use Social Media Websites can make postings and post links to your website which can effect your SEO, nonetheless you still have done nothing, someone did it for you.

Popular Social Media Sites:

Google+ Circles

All the above are social sites that can have an impact on your websites traffic.

Currently, SMO is a great tool to promote a website. I own a dot com which contains my business name. Dot coms used to rank number one due to the priority. I have seen Social Media Websites out-perform in priority a Dot Com using the same name.

If you do not implement SMO into your SEO campaign, you are missing out on traffic to your website.

It does not matter if your main website is Amazon or Ebay, a dot com or dot org, facebook or twitter, SMO is following processes and procedures to point to your main site to increase visibility to your product, brand, goods, services or information base that exists on the web or directly to a physical place in the world, using Social Media Websites.

Charles Mohr
Eagle Studios

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What is the difference between SEO and SMO ?
by seoagencias / January 7, 2013 9:16 PM PST

SEO is the process of gaining traffic from 'free', 'organic' or 'natural' listings on search engines. It includes techniques like link building, directory submission etc.

SMO, on the flip side, is the process of promoting your website on social media platforms. It includes techniques like social networking, social bookmarking submission, blogging etc.

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The first part of your SEO answer is correct.
by eagle_studios / January 7, 2013 11:09 PM PST

SEO pertains only to the code that exists within your website. Anything outside that scope falls into many of the different category's like SMO.

Link building takes time therefore is not "free", if you value your time that is.

SEO in its purest form involves only:

Domain and Hosting
Meta Tag(s)

Within that scope you have many tools that search engines take notice to like micro codes in your css. Here again this does not involve anything that points to or away from your main code body. Re-naming your images to create site relevancy and alt text are good SEO practices. Focusing on HTML standards for code structure is SEO.

Anything that produces traffic from social media sites, blogging, articles, forums, directories, tv, radio, newspaper and paid advertising is not SEO. They are tools that improve site popularity which search engines do account for to improve ranking or serp's. The term "organic" defines that which exists within the code body not the roots that extend away or to your website proper.

SEO does not rely on anything other than performing the task of search engine submission to get your site noticed to get page rank. One in place it happens organically. Anything you do outside that scope could be considered "in-organic".

I truly hope this helps, SEO is very often confused topic.


Charles Mohr
Eagle Studios

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