It would be unusual to get a digital camera that did not present the colors correctly.
But it is easy to set some option that will cause such a condition.
You should restore the camera back to factory settings.
Sony calls it "initialize"
Look in your manuals that came with the camera for the word "initialize"
When you initialize the camera it will be reset to factory settings.
Then put the camera in "Auto" and try taking pictures to see if they improved.
If the colors are still off, I would return the camera.
I'm somewhat naive when it comes to digital cameras. I just got this camera two days ago. I've taken several photos and noticed that in some of them the colors are way off. I took a picure of my daughter, whose hair is blond(ish), and she came out looking like Ronald McDonald. Also, photos of a pink blanket came out looking brick-red. Is this an issue with this particular camera, the model, or...? Is there something I can do about it, or should I return it and get something else? I don't want all of my pictures of my daughter looking like a red-hed when she isn't!