There are less new copy protection schemes now so it has slowed down.
If you are watching the show (that is the industry strangling itself over this) you knew they had to slow down since the consumers get a little irate when a BD player doesn't play a new title. Telling the consumer to wait for a firmware update is unacceptable to that consumer.
They bought the title to watch it now. Queue a small child to the stage and the lines are simple "I want it now." Add more lines as you see fit.
Maybe I've written too much.
I bought this player awhile ago when my at the time lg390 quit playing newer movies and lg quit releasing new firmware updates. On the sony i would get an update almost every time i turned it on which was nice because i havent had an issue in a long time. these updates i was getting stopped and havent seen one in months, thankfully i havent had any issues with new movies but did firmware for this player just stop or have the discs themselves finally just stabilized where updates are not as big of problem?